Formidable is made with the choicest ingredients processed in a special way such that the ratio of clays (primary styling agents) is very high but the product is soft enough for easy use. It contains protection against harmful UVA UVB sunrays and botanical extracts that provide hair strengthening. Formidable is rich in moisturizing agents that keep the scalp hydrated and help avoid dandruff.<\/p>\n
STAR INGREDIENTS<\/p>\n
HOW TO USE<\/p>\n
Use a thumb scoop to draw product. Rub between palms, apply on hair, spread product evenly across & from root to tip and style as desired. Use styling brush to get aligned broad texture. Use on dry hair for best matte finish and longer holds.<\/p>\n
Formidable has a refreshing fragrance of classy vanilla and lemon notes with a hint of oudh.<\/p>\n","protected":false},"excerpt":{"rendered":"
EXTREME HOLD | MATTE<\/p>\n
3.5Oz | 100g<\/p>\n
A unique clay formula with top-notch hairstyling ingredients combined with a high dose of hair-strengthening ingredients. The optimal blend of waxes and clays renders classy styles that hold for over 24 hours. Formidable contains a special alcohol-free polymer that exhibits an inherent laminar flow which imparts a smooth aligned texture on the hair.<\/p>\n","protected":false},"featured_media":657,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"product_brand":[],"product_cat":[17,27],"product_tag":[],"class_list":{"0":"post-649","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-black-armour","7":"product_cat-hair-clays","8":"desktop-align-center","9":"tablet-align-center","10":"mobile-align-center","12":"first","13":"instock","14":"featured","15":"taxable","16":"shipping-taxable","17":"purchasable","18":"product-type-simple"},"aioseo_notices":[],"acf":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/heliumformen.com\/us\/wp-json\/wp\/v2\/product\/649","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/heliumformen.com\/us\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/heliumformen.com\/us\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/heliumformen.com\/us\/wp-json\/wp\/v2\/comments?post=649"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/heliumformen.com\/us\/wp-json\/wp\/v2\/media\/657"}],"wp:attachment":[{"href":"https:\/\/heliumformen.com\/us\/wp-json\/wp\/v2\/media?parent=649"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/heliumformen.com\/us\/wp-json\/wp\/v2\/product_brand?post=649"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/heliumformen.com\/us\/wp-json\/wp\/v2\/product_cat?post=649"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/heliumformen.com\/us\/wp-json\/wp\/v2\/product_tag?post=649"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}