{"id":649,"date":"2024-07-19T15:28:23","date_gmt":"2024-07-19T15:28:23","guid":{"rendered":"https:\/\/heliumformen.com\/us\/?post_type=product&#038;p=649"},"modified":"2025-10-15T03:14:59","modified_gmt":"2025-10-15T03:14:59","slug":"formidable-hairstyling-clay","status":"publish","type":"product","link":"https:\/\/heliumformen.com\/us\/product\/formidable-hairstyling-clay\/","title":{"rendered":"FORMIDABLE HAIRSTYLING CLAY"},"content":{"rendered":"<p>Formidable is made with the choicest ingredients processed in a special way such that the ratio of clays (primary styling agents) is very high but the product is soft enough for easy use. It contains protection against harmful UVA UVB sunrays and botanical extracts that provide hair strengthening. Formidable is rich in moisturizing agents that keep the scalp hydrated and help avoid dandruff.<\/p>\n<p>STAR INGREDIENTS<\/p>\n<ul>\n<li>POLYQUATERNIUM 69 provides smooth aligned hairstyle holds.<\/li>\n<li>JOJOBA ESTERS works as all natural emollient that soothes scalp.<\/li>\n<li>ESSENTIAL OILS for fragrance. No Synthetic parfum.<\/li>\n<\/ul>\n<p>HOW TO USE<\/p>\n<p>Use a thumb scoop to draw product. Rub between palms, apply on hair, spread product evenly across &amp; from root to tip and style as desired. Use styling brush to get aligned broad texture. Use on dry hair for best matte finish and longer holds.<\/p>\n<p>Formidable has a refreshing fragrance of classy vanilla and lemon notes with a hint of oudh.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>EXTREME HOLD | MATTE<\/p>\n<p>3.5Oz | 100g<\/p>\n<p>A unique clay formula with top-notch hairstyling ingredients combined with a high dose of hair-strengthening ingredients. 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