Soft and Smooth to apply. Holds your hair firm and strong. Provides Matte finish. Natural Looking hair. Top notch ingredients that provide UVA / UVB protection, AAA for hair growth. Contains Botanical complex for hair strengthening. Get All day pliability – No restyling required.  Get trendy hairstyles in under 10 seconds. Water based product. Comes off hair with a simple rinse. No shampoo required.