Formidable is made with the choicest ingredients processed in a special way such that the ratio of clays (primary styling agents) is very high but the product is soft enough for easy use. It contains protection against harmful UVA UVB sunrays and botanical extracts that provide hair strengthening. Formidable is rich in moisturizing agents that keep the scalp hydrated and help avoid dandruff.
STAR INGREDIENTS
- POLYQUATERNIUM 69 provides smooth aligned hairstyle holds.
- JOJOBA ESTERS works as all natural emollient that soothes scalp.
- ESSENTIAL OILS for fragrance. No Synthetic parfum.
HOW TO USE
Use a thumb scoop to draw product. Rub between palms, apply on hair, spread product evenly across & from root to tip and style as desired. Use styling brush to get aligned broad texture. Use on dry hair for best matte finish and longer holds.
Formidable has a refreshing fragrance of classy vanilla and lemon notes with a hint of oudh.
Brandon Miller (verified owner) –
Amazing hold with natural finish! This clay gives my wavy hair the perfect definition without any greasiness. Love that it’s naturally derived and actually makes my hair feel stronger.
Tyler Johnson (verified owner) –
Finally found my holy grail hair product! The amino acids really work – I’ve noticed less breakage and my curls look healthier than ever. Holds all day without stiffness.
Ryan Cooper (verified owner) –
Incredible product for curly hair. Provides strong hold but remains flexible. My hair has never looked better and I love that it contains strengthening agents.
Michael Wilson (verified owner) –
Great clay that holds well and doesn’t dry out hair. The natural ingredients are a plus. Only wish the container was a bit bigger for the price.
Joshua Davis (verified owner) –
This clay is phenomenal! Perfect for my wavy hair – gives definition without crunch. The amino acids have really improved my hair’s health over time.
Christopher Roberts (verified owner) –
Best styling product I’ve ever used. Holds my curls perfectly all day and washes out easily. Love the natural matte finish – no shine or grease!
Kevin Anderson (verified owner) –
Formidable lives up to its name! Strong hold that lasts through humidity. My curly hair has never been more manageable and I’ve noticed less frizz.
Brian White (verified owner) –
Excellent clay with great hold. The strengthening agents really work – my hair feels healthier. Only minor complaint is it can be slightly difficult to wash out.
Matthew Harris (verified owner) –
This product has transformed my curly hair routine. Provides perfect definition without weighing hair down. The amino acids have reduced breakage significantly.
Jason Martin (verified owner) –
Absolutely love this clay! Gives my wavy hair amazing texture and hold without any sticky residue. The natural ingredients make my hair feel nourished.
Andrew Clark (verified owner) –
Helium Black Armour is incredible! My curls have never looked better. The hold is strong but flexible, and I can restyle throughout the day.
Justin Lewis (verified owner) –
Great product with excellent hold. Love the natural finish and that it doesn’t damage hair. Would be perfect if it had a slightly softer application.
Daniel Walker (verified owner) –
This clay is a game-changer for wavy hair. Provides definition without stiffness and the amino acids have made my hair noticeably stronger.
James Hall (verified owner) –
Perfect hold that lasts all day! My curly hair stays in place without feeling crunchy or heavy. The natural ingredients are a huge plus.
Robert Young (verified owner) –
Outstanding product! Gives my hair the perfect texture and hold without any greasy residue. Washes out easily and leaves hair feeling healthy.
Thomas King (verified owner) –
Very good clay with strong hold. The amino acids seem to be helping with hair health. Only wish it was a bit easier to spread through thick hair.
Steven Scott (verified owner) –
Best hair clay I’ve ever used! Perfect for my curly hair – defines without frizz and holds all day. The strengthening agents really work.
Paul Green (verified owner) –
Incredible hold and definition! My wavy hair has never looked better. Love that it’s naturally derived and actually improves hair health.
Mark Adams (verified owner) –
This product delivers everything it promises. Strong hold, natural finish, and my hair feels healthier after weeks of use.
Donald Baker (verified owner) –
Excellent clay that provides great hold without stiffness. The amino acids are a nice touch for hair health. Price is a bit high but worth it.
George Nelson (verified owner) –
Perfect for thick, wavy hair! Provides control without weighing hair down. The natural ingredients make a noticeable difference in hair health.
Kenneth Carter (verified owner) –
Amazing product! Gives my curls perfect definition and the hold lasts through anything. Love that it’s naturally derived.
Edward Mitchell (verified owner) –
This clay has revolutionized my hair routine. Strong hold with natural movement, and my hair feels stronger and healthier.
Ronald Perez (verified owner) –
Great styling clay that holds well and doesn’t damage hair. The amino acids are a bonus. Application could be slightly smoother.
Anthony Roberts (verified owner) –
Outstanding hold and definition! My curly hair has never been more manageable. The strengthening agents really make a difference.
Brian Turner (verified owner) –
Perfect product for wavy/curly hair. Provides excellent hold without stiffness and the natural ingredients keep hair healthy.
Kevin Phillips (verified owner) –
This clay is incredible! Gives my hair the perfect texture and holds all day. Love that it’s naturally derived and strengthens hair.
Jason Campbell (verified owner) –
Very good product with strong hold. The amino acids seem to be helping my hair health. Would be perfect with slightly easier washout.
Eric Parker (verified owner) –
Best hair product I’ve ever used! Perfect hold, natural finish, and my hair feels healthier. Worth every penny.
Stephen Evans (verified owner) –
Amazing clay that delivers on all fronts. Strong hold, natural look, and actually improves hair health over time.
Timothy Edwards (verified owner) –
This product has transformed my curly hair. Perfect definition and hold without any crunchiness. The amino acids are a game-changer.
Gary Collins (verified owner) –
Excellent clay with great performance. Holds well and doesn’t damage hair. The natural ingredients make it stand out from competitors.
Jeffrey Stewart (verified owner) –
Perfect for my wavy hair! Provides definition and hold without stiffness. Love that it contains hair-strengthening agents.
Raymond Sanchez (verified owner) –
Incredible hold and texture! My curls have never looked better. The amino acids have noticeably improved my hair’s strength.
Gregory Morris (verified owner) –
This clay is phenomenal! Strong hold that lasts all day and my hair feels healthier than with any other product I’ve used.
Dennis Rogers (verified owner) –
Great product that delivers strong hold with natural finish. The amino acids are a nice bonus for hair health. Price is steep but justified.
Patrick Reed (verified owner) –
Best styling clay on the market! Perfect for curly hair – defines without frizz and holds through humidity.
Peter Cook (verified owner) –
Amazing product that lives up to the hype. Strong hold, natural finish, and actually improves hair health over time.
Harold Morgan (verified owner) –
This clay has revolutionized my hair routine. Perfect hold and definition without any damage. The natural ingredients are outstanding.
Douglas Bell (verified owner) –
Excellent clay with strong hold and natural finish. The amino acids make a noticeable difference in hair health. Application could be smoother.
Zachary Murphy (verified owner) –
Perfect for thick, wavy hair! Provides control without stiffness and the natural ingredients keep hair healthy and strong.
Nathan Bailey (verified owner) –
This product is incredible! Gives my curls perfect definition and the hold lasts all day. Love the hair-strengthening benefits.
Adam Rivera (verified owner) –
Outstanding clay that delivers everything promised. Strong hold, natural look, and improved hair health over time.
Jeremy Cooper (verified owner) –
Great product with excellent hold. The amino acids are a nice touch for hair health. Would be perfect with slightly easier application.
Kyle Richardson (verified owner) –
Best hair clay I’ve ever used! Perfect for my wavy hair – defines without crunch and holds through anything.
Aaron Cox (verified owner) –
This clay is a game-changer! Strong hold with natural movement and my hair feels healthier than ever before.
Gerald Howard (verified owner) –
Amazing product that delivers perfect hold and definition. The natural ingredients and amino acids make it stand out.
Keith Ward (verified owner) –
Excellent clay with strong hold and natural finish. The hair-strengthening agents really work. Price is high but quality justifies it.
Terry Torres (verified owner) –
Perfect for curly hair! Provides definition and hold without stiffness. The amino acids have improved my hair’s health significantly.
Lawrence Peterson (verified owner) –
This product has transformed my hair routine. Strong hold that lasts all day and my hair feels healthier than with any other clay.
Sean Gray (verified owner) –
Incredible clay that delivers on all promises. Perfect hold, natural finish, and actually strengthens hair over time.
Austin Ramirez (verified owner) –
Great product with excellent performance. Holds well and doesn’t damage hair. The natural ingredients are a significant advantage.
Carl James (verified owner) –
Best styling product I’ve ever used! Perfect for my wavy hair – defines without frizz and holds through humidity.
Ralph Watson (verified owner) –
This clay is phenomenal! Strong hold with natural movement and the amino acids have made my hair noticeably stronger.
Bruce Brooks (verified owner) –
Amazing product that lives up to its name. Provides perfect hold and definition while actually improving hair health.
Benjamin Kelly (verified owner) –
Excellent clay with great hold and natural finish. The strengthening agents work well. Application could be slightly easier.
Christian Sanders (verified owner) –
Perfect for thick, curly hair! Provides control without weighing down and the natural ingredients keep hair healthy.
Dylan Price (verified owner) –
This product is incredible! Gives my hair perfect texture and hold without any damage. The amino acids are a game-changer.
Caleb Wood (verified owner) –
Great product with excellent hold. The amino acids are a nice bonus for hair health. Would be perfect with slightly easier washout.
Lucas Ross (verified owner) –
This clay has revolutionized my hair routine. Strong hold with natural movement and my hair feels healthier than ever.
Sanjay Kumar (verified owner) –
Amazing product that provides excellent hold and definition. Its natural ingredients and amino acids truly set it apart.
Vikram Singh (verified owner) –
Excellent clay that offers a strong hold with a natural, matte finish. The hair-strengthening ingredients genuinely make a difference, leaving hair feeling healthier and more manageable over time. It’s easy to apply, doesn’t leave residue, and washes out cleanly. The price is on the higher side, but the premium quality, pleasant scent, and long-lasting performance make it worth every penny.
Gabriel Jenkins (verified owner) –
Perfect for curly hair! This product defines each curl beautifully while providing a reliable hold that never feels stiff or crunchy. The amino acids have made a noticeable difference in my hair’s overall health — it feels stronger, softer, and less prone to frizz or breakage. I also love how lightweight the texture is; it doesn’t weigh my curls down or leave any greasy residue. Plus, the subtle fragrance is refreshing without being overpowering. After just a few uses, my curls look more vibrant, hydrated, and naturally bouncy. Definitely a must-have for anyone wanting to enhance their natural curls while keeping them healthy and full of life.
Deepak Gupta (verified owner) –
This product has completely transformed my hair routine. It delivers a strong, reliable hold that lasts all day without making my hair feel heavy or stiff. What really sets it apart is how healthy my hair feels after regular use — smoother, stronger, and more nourished than with any other clay I’ve tried. The texture is easy to work with, spreads evenly, and gives a clean, matte finish that looks effortlessly natural. Even after long days or humid weather, my style stays intact. It’s truly a premium clay that combines performance with hair care benefits — a game changer for anyone serious about their styling routine.
Owen Powell (verified owner) –
Incredible clay that truly lives up to its promises. It provides a perfect hold that keeps styles intact all day, while giving a natural, matte finish that looks effortless. Beyond styling, it genuinely strengthens hair over time, thanks to its nourishing ingredients, leaving hair healthier, softer, and more resilient. Easy to apply and lightweight, it never feels sticky or heavy, making it ideal for daily use. This clay combines top-notch performance with real hair care benefits — a must-have for anyone looking for style and strength in one product.
Wyatt Long (verified owner) –
Great product that delivers outstanding performance. It provides a strong, reliable hold while keeping hair healthy and undamaged. The natural ingredients are a major advantage, nourishing and strengthening hair over time. Lightweight and easy to apply, it leaves a clean, natural finish without any residue or stiffness. Ideal for daily styling, this product combines effectiveness with hair care, making it a standout choice for anyone looking to maintain both style and hair health.
Kiran Iyer (verified owner) –
Hands down the best styling product I’ve ever used! It’s perfect for my wavy hair, defining each wave beautifully without any frizz. The hold is impressive, even through humid days, and my hair feels soft, healthy, and manageable all day long. The lightweight formula spreads easily, absorbs well, and leaves a natural, matte finish that looks effortless. It’s a game-changer for anyone struggling to maintain waves or control frizz while keeping their hair nourished.
Jayden Washington (verified owner) –
This clay is absolutely phenomenal! It delivers a strong, long-lasting hold while still allowing natural movement, so hair never feels stiff or crunchy. The added amino acids have noticeably strengthened my hair, making it healthier, shinier, and more resilient over time. Its smooth, easy-to-apply texture spreads evenly and leaves a clean, matte finish that looks effortlessly natural. Perfect for daily styling, this clay combines powerful performance with real hair care benefits — a true standout in any hair routine.
Kevin Li (verified owner) –
Amazing product that truly lives up to its name. It delivers perfect hold and precise definition, all while nourishing and improving hair health. The formula keeps hair strong, soft, and manageable, giving a natural, polished look without stiffness or residue. Ideal for daily styling, it combines high performance with genuine hair care benefits, making it a standout choice for anyone seeking both style and healthy hair.
Jason Wang (verified owner) –
Excellent clay that offers strong hold with a natural, matte finish. The hair-strengthening agents are effective, leaving hair healthier and more resilient over time. While the application could be a bit smoother, the clay spreads well overall and provides long-lasting, reliable styling without stiffness or residue. A solid choice for those seeking both performance and hair care benefits.
Liam Gonzales (verified owner) –
Perfect for thick, curly hair! This product provides excellent control without weighing down the curls, allowing them to maintain their natural bounce and shape. The lightweight formula spreads easily and absorbs well, leaving a clean, matte finish that looks effortless. The natural ingredients nourish and strengthen hair over time, helping to reduce frizz and improve overall hair health. Even after long days, curls stay defined, soft, and manageable. Ideal for anyone looking to combine style, control, and hair care in one product.
Noah Bryant (verified owner) –
This product is incredible! It gives my hair the perfect texture and a strong, long-lasting hold without causing any damage or stiffness. The amino acids are a true game-changer, strengthening hair over time and leaving it healthier, shinier, and more resilient. Its smooth, easy-to-apply formula spreads evenly and provides a natural, matte finish that looks effortlessly polished. Ideal for daily styling, this product combines outstanding performance with genuine hair care benefits — a must-have for anyone who wants style and hair health in one.
Raj Mehta (verified owner) –
Outstanding clay that truly delivers on all its promises. It provides a strong, reliable hold while maintaining a natural, matte look that never feels stiff or greasy. Over time, the nourishing ingredients improve hair health, leaving it stronger, softer, and more resilient. The texture is easy to work with, spreads evenly, and washes out cleanly, making daily styling effortless. For anyone seeking a product that combines performance with real hair care benefits, this clay is an excellent choice.
Brian Chen (verified owner) –
Great product that delivers excellent hold and a natural finish. The added amino acids are a fantastic bonus, helping to strengthen and nourish hair over time. It styles reliably without stiffness or residue, making hair look healthy and well-groomed. The only minor drawback is that washout could be slightly easier, but overall, it’s a high-quality clay that combines strong performance with real hair care benefits — a solid choice for daily styling.
Benjamin Griffin (verified owner) –
Best hair clay I’ve ever used! It’s perfect for my wavy hair, defining each wave beautifully without any crunch or stiffness. The hold is impressive, keeping styles intact through humidity, long days, or any activity. My hair feels soft, healthy, and naturally bouncy, never weighed down or greasy. The lightweight, easy-to-apply formula spreads evenly and leaves a clean, matte finish that looks effortlessly polished. A must-have for anyone looking to combine strong performance with hair health and natural-looking style.
Eric Yang (verified owner) –
This clay has completely revolutionized my hair routine. It provides a strong, long-lasting hold while still allowing natural movement, so my hair never feels stiff or restricted. Over time, I’ve noticed my hair feels healthier, stronger, and more resilient than ever. The lightweight formula is easy to apply, spreads evenly, and leaves a clean, matte finish that looks effortlessly natural. Perfect for daily styling, this clay combines top-notch performance with genuine hair care benefits — a true game-changer for anyone serious about maintaining both style and hair health.
Nikhil Reddy (verified owner) –
Amazing product with perfect hold and definition; natural ingredients and amino acids set it apart.
Anil Desai (verified owner) –
Excellent clay with strong hold and a natural finish. Strengthening agents work well, and though pricey, the quality is worth it.
Kenji Tanaka (verified owner) –
Perfect for curly hair! This product beautifully defines each curl while providing a strong, reliable hold that never feels stiff or crunchy. The lightweight formula spreads easily, absorbs well, and leaves a natural, matte finish that enhances the hair’s natural texture. Over time, the amino acids have noticeably improved my hair’s health, making it stronger, softer, and more resilient to breakage and frizz. Even in humid conditions, my curls stay bouncy, well-shaped, and full of life. The nourishing ingredients also help maintain moisture balance, leaving hair feeling soft and manageable all day. Ideal for anyone looking to combine style, control, and hair care in one exceptional product.
Ryan Cho (verified owner) –
This product has completely transformed my hair routine. It delivers a strong, all-day hold without making hair feel stiff or heavy. Over time, I’ve noticed my hair feels healthier, stronger, and more resilient than with any other clay I’ve tried. The formula spreads easily, provides a natural matte finish, and keeps styles looking polished throughout the day. Lightweight yet effective, it combines superior performance with genuine hair care benefits, making it an essential for anyone serious about maintaining both style and hair health.
Justin Park (verified owner) –
Incredible clay that truly lives up to its promises. It provides a perfect, long-lasting hold while maintaining a natural, matte finish that never feels stiff or sticky. Beyond styling, it strengthens hair over time, leaving it healthier, shinier, and more resilient. The smooth, easy-to-apply formula spreads evenly and washes out cleanly, making daily styling effortless. For anyone seeking a product that combines outstanding performance with real hair care benefits, this clay is a game-changer.
Daniel Zhang (verified owner) –
Great product with outstanding performance. It provides reliable hold without damaging hair, keeping styles intact all day. The natural ingredients are a major plus, nourishing and strengthening hair over time. Lightweight and easy to apply, it leaves a clean, natural finish without stiffness or residue. Perfect for daily styling, this product combines effectiveness with genuine hair care benefits.
Arjun Sharma (verified owner) –
Hands down the best styling product I’ve ever used! It defines each wave in my wavy hair beautifully, tames frizz, and maintains a strong hold even on humid days. Lightweight and easy to apply, it leaves a natural, matte finish that looks effortlessly polished, keeping my hair healthy and manageable all day.
CurlyHairAlchemy (verified owner) –
This clay is phenomenal! It gives strong hold while keeping hair flexible and natural-looking. The amino acids have noticeably strengthened my hair, making it healthier and more resilient over time.
Rohan Patel (verified owner) –
Amazing product! It delivers perfect hold and definition while nourishing hair, leaving it healthier and more manageable with every use.
TheGrip (verified owner) –
Excellent clay with outstanding hold and a natural, matte finish that makes styling effortless. From the very first use, I noticed how well it shapes and controls hair without making it feel stiff or weighed down. The strengthening agents included in the formula genuinely improve hair health over time, leaving it stronger, softer, and more resilient to breakage and frizz. While the application could be slightly smoother, once worked into the hair, it spreads evenly and blends seamlessly, providing consistent hold and texture throughout the day. The clay also absorbs easily, leaving no greasy residue and maintaining a clean, polished look. Over weeks of regular use, my hair feels noticeably healthier, more manageable, and naturally vibrant. Ideal for anyone seeking a styling product that not only performs exceptionally well but also supports long-term hair care, this clay stands out as a premium choice for daily use.
Amit Joshi (verified owner) –
Perfect for thick, curly hair! This clay provides excellent control, shaping and defining curls without weighing them down or making them stiff. The lightweight formula spreads easily and absorbs well, leaving a natural, matte finish that enhances the hair’s texture. The natural ingredients nourish and strengthen curls over time, helping to reduce frizz and improve overall hair health. Even after long, humid days, my curls remain bouncy, defined, and soft to the touch. Ideal for anyone looking to combine reliable styling, effortless control, and genuine hair care benefits in one product.
SNguyen (verified owner) –
This product is incredible! It provides perfect texture and a strong, lasting hold without causing any damage or stiffness. The amino acids are a true game-changer, strengthening hair over time and leaving it healthier, softer, and more resilient. Lightweight and easy to apply, it spreads evenly and delivers a natural, matte finish that looks effortlessly polished. Ideal for daily styling, this clay combines outstanding performance with genuine hair care benefits, making it a must-have for anyone seeking both style and hair health.
SlaysAllDay (verified owner) –
Great product with excellent hold that keeps styles intact all day. The added amino acids are a wonderful bonus, helping to strengthen and nourish hair over time. While the clay could be slightly easier to wash out, it still spreads well, provides a natural matte finish, and leaves hair feeling healthy and soft. A solid choice for anyone looking to combine reliable styling with genuine hair care benefits.
Sarah Johnson (verified owner) –
This clay works incredibly well for my wavy hair! The hold is strong but flexible, and I love that it contains amino acids for hair health.
Emily Chen (verified owner) –
Amazing product! Gives my curls perfect definition and the natural ingredients keep my hair healthy. Worth every penny!